Tuesday, 2 July 2013

Book review: Design Principles

Book Review: Design Principles by Jeremy Webb
1. Basic design theory
skilful arrangement of picture information within a frame’ [p11]
photographers can include or exclude information, emphasise or diminish areas of content and adjust their position… to capture the image required’ [p11]
Design is the process, and composition is the outcome. [p11]
Isolate the elements needed for a successful image and don’t have anything else detracting from that. [p14]
Positive and negative spaces – creates space [p17]
2. The elements of design
Line, curve, shape, form, space, depth, texture, Light, colour,
3. First design principles
Pattern, repetition, rhythm,
4. Depth and scale
Positioning of photo elements – be careful and plan [p106]
The absence of scale can be used to ‘obscure the obvious’ [p116], create abstraction (using different viewpoint/ de-focusing/ proximity to subject)
5. Movement and flow
Lines and flow, use borders to contain the viewers eye within the image [p131]
6. Emphasis and emotion
Point of interest, can be colour, or simplicity, or de-focussing back/foreground, Juxtaposition,
7. Putting it all together
No set formula!
Some good advice – 
Limit yourself’,... Always question why it is that you are photographing something’ [p175]

This book is a good introduction to design principles for creative photography. Whilst some of it was a bit basic, I think there are a number of good points in there for me, and good ideas for challenging myself photographically. I really like the idea of including exercises within the book, and I think there are a couple of really interesting ones which I might follow up on. 

A quick image below taken recently with my iPhone, which is great for having a camera in my pocket. I think the design is quite strong particularly with the wire breaking (or forming?) the frame quite effectively. I only got one shot!

chooks and baby

Webb, James (2010) Design Principles Singapore: AVA Academia

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